considering upon a time, the methods of promoting a website upon Google were quite simple: you craving more links, you obsession more keywords. But after the "medical updates" the thing has tainted a lot. not quite how to shout from the rooftops a site in

Host factors of site marketing in Google
E-A-T
Host factors, which append the age of the domain, belong to profile and additional familiar characteristics of the host are supplemented when other ones. And if you think that for wealthy publicity in Google you nevertheless ample to buy a few contacts - you're wrong.
E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will gain weight for a long time, but judging by the allow in of sites in the bourgeunet - it will be a stuffy blow to many sites.
Google, in the manner of Yandex, one of its tasks considers ranking trustworthy sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: pull off you compulsion inaccurate or even outright incorrect opinion like it comes to your health or finances?
No guidance can be anonymous. all article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else's article of undistinguished origin.
Here's what you compulsion to reach to optimize E-A-T scores for your site.
Find  seo . You can locate one in your company or gain access to a professional compliant to pronounce their article on your site. In some fields (e.g. medicine), there are not quite no other options: articles must be written and signed by a real expert. way in more approximately promoting medical clinic websites.
Confirm information. E-A-T uses human assessors for evaluation, and in their perform they use not unaided your website, but next outside sources. This means that any important guidance should be accompanied by contacts to authoritative sources, and be accompanied by details about the content creator.
Work on your site's authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? in imitation of upon a time, Google used citations to realize this: if you're referenced, you're an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.
E-A-T becomes the filter without which there is no unintended to acquire to the top at all, and without meeting its requirements neither links, high textual relevance, nor visual search will create any difference.
Link Profile
Yes, links, although edited in importance for promotion, are nevertheless a necessity for promoting sites on Google. And in Runet Google does not gift to the link profile of the site is not correspondingly picky: in a low-competitive niche to get to the summit can urge on even runs upon low-quality and non-thematic directories.
However, external the CIS countries selection of connections have to pay much more attention: a toxic connect can seriously destroy the rating of your site.
The main means of promotion gone the help of friends are satellite site networks (PBNs) and dropped domains (dropships). PBN are created from drops: there was a good site in the same way as reputation and join mass. later it was handily abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. on your own here are the tasks and goals it has a very different: it is needed to forward to the promoted "money" site.
However, this is not the unaided use of drops. Everyone has heard not quite the "sandbox" filter: Google does not trust extra sites and artificially restrains their ranking. No concern how fine your content is, you won't see the first enormous traffic from Google until six months to a year later, or even later.
To overcome this filter, purchase out pass by yourself domains following a fine reputation and member profile and helpfully "glue" it to a further domain by 301 redirect. Thus, the other site rudely appears age and reputation, and considering them - and positions in search.
Multilevel partner profiles are becoming increasingly important. recall the history: in the manner of the beginning of "Minusinsk" sites that fell under the filter for the use of SEO-links began to frantically acquire rid of such links. And this is not an simple matter: if you can handily not pay for rented associates from "Sapa", after that to sever the "eternal" partner is not so easy. You compulsion to way in the webmaster of the donor site and somehow convince him to separate the link. Most often - for other money.
This does not happen if you use multi-level belong to profiles. The first level consists of authoritative, high-quality sites, perhaps from your own PBN-network. all dubious link garbage is used for the second, or even third level, without referring to the promoted "money" site directly. entre more in our article on linkbuilding.